A strong employer brand is no longer a luxury in the modern business world; it’s a necessity. So, what strategies should you implement to make your company the “employer of choice” for talent? Here are five effective methods backed by data and tested by global companies:
Develop a Realistic and Compelling Employer Value Proposition (EVP)
Why Is It Important?
Your EVP (Employer Value Proposition) describes the unique benefits your company offers employees. According to LinkedIn research, companies with a strong EVP reduce their hiring costs by up to 50%.
How to Apply?
- Analyze the current situation with employee surveys,
Determine your differences from your competitors (for example, flexible working, career development),
Use consistent messages across all communication channels,
Case in point: Unilever’s EVP “Purpose-Driven Workplace” is a big draw among young talent.
Share Employee Stories Authentically
Why Is It Important?
Glassdoor data shows that 86% of candidates consider employee reviews when choosing a company.
How to Apply?
- Create employee interviews and daily life videos,
Share content on LinkedIn with hashtags like #LifeAt [CompanyName],
Highlight employee success stories on your career page,
Case Study: Türk Telekom's "Stories from Us" series successfully reflects the company culture.
Optimize Your Digital Presence for Employer Branding
Why Is It Important?
75% of candidates do not apply without researching a company (CareerBuilder data).
How to Apply?
- Make your career page interactive,
Keep your LinkedIn company page constantly updated,
Check the top 10 results on Google and reinforce them with positive content,
Add a “What Our Employees Say” section to your careers page.
Continuously Improve Employee Experience (EX)
Why Is It Important?
According to Gartner, engagement increases by 40% in companies that invest in employee experience.
How to Apply?
- Personalize the onboarding process,
Establish regular feedback mechanisms,
Offer projects that match your employees' abilities,
Measurable Step: Conduct employee satisfaction surveys twice a year.
Put Diversity and Inclusion (DE&I) at the Center
Why Is It Important?
Deloitte research shows that companies with an inclusive culture have 83% higher innovation performance.
How to Apply?
- Use neutral language in hiring processes,
Start mentoring programs across departments,
Share your diversity reports transparently,
Case Study: Vodafone's "Women in Tech" program is cited as an example in the industry.
Conclusion: Let Consistency and Sincerity Be Your Key
Creating an employer brand is a marathon, not a sprint. By implementing these five strategies:
✓ Be consistent,
✓ Set measurable goals,
✓ Take employee feedback seriously,
Remember: The best employer brands are those that stay in the hearts and minds of their employees.
Contact us at PeopleHub Employer Branding Agency to discuss how you can apply these strategies to your company. Let's make your brand a "sought-after employer" in employees' eyes!
