Today, employer branding is no longer just about career pages and traditional recruitment ads. Digital transformation has radically changed the playing field for companies, especially those looking to attract Gen Z talent.
Redesign Your Digital Identity from the “Employee Perspective”
- Make your careers page experience-centered (example: Airbnb Careers' interactive office tour)
- Feature employee reviews (show your Glassdoor score on the page)
- Share transparent salary ranges (like Buffer's open salary policy)
Data: 68% of candidates look more favorably on companies that provide transparent salary information (PayScale)
Turn LinkedIn into a Strategic Talent Hunting Platform
- Create a “Life at [Brand]” content series on your company page
- Make your employees creators (#MyBusiness series)
- Organize “we answer your questions” events with weekly live broadcasts
Example: “Code Review” live streams with Peak Games technical team members from Turkey
Highlight Your Employees with True Stories
- Organize “Takeover” days on Instagram (employees take over the account)
- Film “One Day in Our Life” documentaries on YouTube
- Tell employee success stories in podcasts
Effective Implementation: ING Bank's “One of Us” video series successfully reflects employee diversity
Deliver a Personalized Candidate Experience Powered by Artificial Intelligence
- Answer candidate questions 24/7 with chatbots (example: Unilever's HR bot Ulla)
- Offer a “1-minute application” option without uploading a CV
- Send customized video messages to candidates
Data: Personalized application process increases candidate satisfaction by 40% (CareerBuilder)
Build Digital Talent Communities
- Create industry communities on Slack or Discord
- Organize online hackathons for university students
- Contribute to open-source projects on GitHub
Successful Example: Türk Telekom's early discovery of young talents with its “Software for the Future” academy,
Digitize Your Employee Advocacy Program
- Reward employees' LinkedIn interactions
- Provide social media sharing tools (such as Smarp, PostBeyond)
- Organize “Most Shared Employee” contests
Data: Employee sharing increases organic reach 8x (MSL Group)
- Continuously Measure Digital EX (Employee Experience) Metrics
- Conduct monthly eNPS (Employee Net Promoter Score) surveys
- Follow Glassdoor and Kariyer.net reviews in real-time
- Use tools like Microsoft Viva Insights for employee engagement
Measurable KPIs:
✓ Increase in digital application rate
✓ Cost reduction per candidate
✓ Employee social media engagement rate
An Example of Digital Transformation from Turkey: Trendyol Tech
- Attracting technical talent with the Tech Talks YouTube series
- Global visibility with 50+ open source projects on GitHub
- Promote employees' technical blog posts on Medium
- International talent hunt with regular virtual career days
Conclusion: Digital Employer Branding is No Longer “Nice-to-Have” but “Must-Have”
In the digital business world of 2024:
✓ Talent evaluates your online presence.
✓ Your employees are your most powerful brand ambassadors.
✓ Data-driven EX strategies provide a competitive advantage.
Remember: Digital employer branding is not a project, it's an ever-evolving journey. By applying these seven rules, you can become the “dream company to work for” in the eyes of talent.
As PeopleHub Digital Employer Branding Agency, we strengthen your company's digital presence and develop strategies to attract talent. Contact us and let us guide you on your digital transformation journey!
